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Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoffrey; Palmer, Mark; Truong, Yann - In: Industrial marketing management : the international … 42 (2013) 5, pp. 744-754
Persistent link: https://www.econbiz.de/10010211329
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
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Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer); Wilden, Ralf; Gudergan, … - In: Industrial marketing management : the international … 114 (2023), pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
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Managing digitization of industrial incumbents through innovation-oriented leadership
Moschko, Lukas; Blazevic, Vera - In: Industrial marketing management : the international … 113 (2023), pp. 232-242
Persistent link: https://www.econbiz.de/10014433588
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The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco; Agostini, Lara; Grandinetti, Roberto; … - In: Industrial marketing management : the international … 103 (2022), pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
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Creating value in servitization through digital service innovations
Raddats, Chris; Naik, Parikshit; Bigdeli, Ali Ziaee - In: Industrial marketing management : the international … 104 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
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Prototyping, experimentation, and piloting in the business model context
Geissdoerfer, Martin; Savaget, Paulo; Bocken, Nancy; … - In: Industrial marketing management : the international … 102 (2022), pp. 564-575
Persistent link: https://www.econbiz.de/10013259141
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Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven; Nicholson, John D.; Ehret, Michael; … - In: Industrial marketing management : the international … 108 (2023), pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
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Explaining business model innovation processes : a problem formulation and problem solving perspective
Björkdahl, Joakim; Fallahi, Sara; Holmén, Magnus - In: Industrial marketing management : the international … 105 (2022), pp. 223-239
Persistent link: https://www.econbiz.de/10013494022
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Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan; Helm, Roland; Klee, Patrick; Endres, … - In: Industrial marketing management : the international … 117 (2024), pp. 288-303
Persistent link: https://www.econbiz.de/10014531341