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Organizational adaption for using PLM systems : group dynamism and management involvement
Kung, Kao-Hui; Ho, Chin-fu; Hung, Wei-Hsi; Wu, Chuan-Chun - In: Industrial marketing management : the international … 44 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10010481962
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Using cross-functional, cross-firm teams to co-create value : the role of financial measures
Enz, Matias G.; Lambert, Douglas M. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10009546598
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 834-841
Persistent link: https://www.econbiz.de/10003507296
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Sustainably superior versus greenwasher : a scale measure of B2B sustainability positioning
Kapitan, Sommer; Kennedy, Ann-Marie; Berth, Nicole - In: Industrial marketing management : the international … 76 (2019), pp. 84-97
Persistent link: https://www.econbiz.de/10011990735
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Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri; Jalkala, Anne - In: Industrial marketing management : the international … 64 (2017), pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
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The globalization strategies of business-to-business born global firms in the wireless technology industry
Laanti, Riku; Gabrielsson, Mika; Gabrielsson, Peter - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1104-1117
Persistent link: https://www.econbiz.de/10003555955
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Factors that reduce rigid product adaptation decisions : the case of exporting firms in China
Li, Ling-yee - In: Industrial marketing management : the international … 39 (2010) 4, pp. 531-537
Persistent link: https://www.econbiz.de/10003983980
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Migrating from products to solutions : an exploration of system support in the UK defense industry
Kapletia, Dharm; Probert, David - In: Industrial marketing management : the international … 39 (2010) 4, pp. 582-592
Persistent link: https://www.econbiz.de/10003983989
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The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship
Hsieh, Ming-Hung; Tsai, Kuen-hung; Wang, Jun-Ren - In: Industrial marketing management : the international … 37 (2008) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10003736676
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73
Persistent link: https://www.econbiz.de/10011822115