Using cross-functional, cross-firm teams to co-create value : the role of financial measures
Matias G. Enz; Douglas M. Lambert
| Year of publication: |
2012
|
|---|---|
| Authors: | Enz, Matias G. ; Lambert, Douglas M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 495-507
|
| Subject: | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Produktentwicklung | New product development | Arbeitsteilung | Division of labour | Kostenanalyse | Cost analysis | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546598