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A sensemaking perspective on coopetition
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 57 (2016), pp. 97-108
Persistent link: https://www.econbiz.de/10011548681
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Organizing and strategizing in changing networks : contributions to theory, methodology and management
Freytag, Per V.; Munksgaard, Kristin B.; Clarke, Ann … - In: Industrial marketing management : the international … 58 (2016), pp. 4-10
Persistent link: https://www.econbiz.de/10011549355
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Coopetition in a headwind - the interplay of sensemaking, sensegiving, and middle managerial emotional response in coopetitive strategic change development
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 58 (2016), pp. 20-34
Persistent link: https://www.econbiz.de/10011549361
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Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 81 (2019), pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design
Ambroise, Laure; Prim-Allaz, Isabelle; Teyssier, Christine - In: Industrial marketing management : the international … 71 (2018), pp. 54-68
Persistent link: https://www.econbiz.de/10011871389
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Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Piercy, Nigel - In: Industrial marketing management : the international … 38 (2009) 8, pp. 857-864
Persistent link: https://www.econbiz.de/10003924768
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Making sense of a market information system for superior performance : the roles of organizational responsiveness and innovation strategy
Wei, Yinghong; Wang, Qiong - In: Industrial marketing management : the international … 40 (2011) 2, pp. 267-277
Persistent link: https://www.econbiz.de/10008934044
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A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Hughes, Paul; Morgan, Robert; Hodgkinson, Ian R.; … - In: Industrial marketing management : the international … 88 (2020), pp. 485-499
Persistent link: https://www.econbiz.de/10012285389
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Managerial sensemaking in a transforming business ecosystem : conditioning forces, moderating frames, and strategizing options
Penttilä, Kaisa; Ravald, Annika; Dahl, Johanna; … - In: Industrial marketing management : the international … 91 (2020), pp. 209-222
Persistent link: https://www.econbiz.de/10012422214
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Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277
Persistent link: https://www.econbiz.de/10012290051