Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Year of publication: |
2009
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Authors: | Piercy, Nigel |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 8, p. 857-864
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Subject: | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change | Unternehmensnetzwerk | Business network |
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