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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine; Lindgreen, Adam - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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Emotions and salesperson propensity to leave : the effects of emotional inelligence and resilience
Bande, Belén; Fernández-Ferrín, Pilar; Varela, José A. - In: Industrial marketing management : the international … 44 (2015), pp. 142-153
Persistent link: https://www.econbiz.de/10010481955
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Linking authentic leadership to salespeople's service performance : the roles of job crafting and human resource flexibility
Luu Trong Tuan - In: Industrial marketing management : the international … 84 (2020), pp. 89-104
Persistent link: https://www.econbiz.de/10012162466
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The transformation of professional selling : implications for leading the modern sales organization
Marcos Cuevas, Javier - In: Industrial marketing management : the international … 69 (2018), pp. 198-208
Persistent link: https://www.econbiz.de/10011822573
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Top management involvement with key accounts : the concept, its dimensions, and strategic outcomes
Guesalaga, Rodrigo - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1146-1156
Persistent link: https://www.econbiz.de/10010439589
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Managing digitization of industrial incumbents through innovation-oriented leadership
Moschko, Lukas; Blazevic, Vera - In: Industrial marketing management : the international … 113 (2023), pp. 232-242
Persistent link: https://www.econbiz.de/10014433588
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Metatheory of network management : a contingency perspective
Järvensivu, Timo; Möller, K. E. Kristian - In: Industrial marketing management : the international … 38 (2009) 6, pp. 654-661
Persistent link: https://www.econbiz.de/10003889458
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Relationship keyness : the underlying concept for different forms of key relationship management
Ivens, Björn Sven; Pardo, Catherine; Salle, Robert; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 513-519
Persistent link: https://www.econbiz.de/10003871825
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When does guanxi bolster or damage firm profitability? : the contingent effects of firm- and market-level characteristics
Li, Julie Juan; Sheng, Shibin - In: Industrial marketing management : the international … 40 (2011) 4, pp. 561-568
Persistent link: https://www.econbiz.de/10009159487
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Exploring the contribution of management innovation to the evolution of dynamic capabilities
Gebauer, Heiko - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1238-1250
Persistent link: https://www.econbiz.de/10009410667