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Why should I attend : the value of business networking events
Mitchell, Vincent-Wayne; Schlegelmilch, Bodo B.; Mone, … - In: Industrial marketing management : the international … 52 (2016), pp. 100-108
Persistent link: https://www.econbiz.de/10011447497
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Balancing Theory and Practice: A Reappraisal of Business-to-Business Segmentation
Mitchell, Vincent-Wayne; Wilson, Dominic F. - In: Industrial marketing management : the international … 27 (1998) 5, pp. 429
Persistent link: https://www.econbiz.de/10006306503
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Effect of Industrial Prenotification on Response Rate, Speed, Quality, Bias, and Cost
Haggett, Sarah; Mitchell, Vincent-Wayne - In: Industrial marketing management : the international … 23 (1994) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10006349447