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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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How distance influences contractual governance in buyer-seller relationships
Wang, Yong; Liang, Huigang; Sun, Shuwen; Xue, Yajiong - In: Industrial marketing management : the international … 116 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014456178
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R&D investment, business performance, and moderating role of Guanxi : evidence from China
Guo, Chiquan; Sarkar, Sudipto; Zhu, Jing; Wang, Yong Jian - In: Industrial marketing management : the international … 91 (2020), pp. 55-63
Persistent link: https://www.econbiz.de/10012421619
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Outsourcers' control mechanisms, vendors' contract schemas, and project performance in cross-border IT outsourcing : a vendor's perspective
Wei, Zelong; Ulziisukh, Selenge; Bao, Yongchuan; Zuo, Peng - In: Industrial marketing management : the international … 92 (2021), pp. 202-214
Persistent link: https://www.econbiz.de/10012491023
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How contract enforcement reduces opportunism? : the paradoxical moderating effect of interfirm guanxi
Wang, Yong; Liang, Huigang; Yang, Naiding; Sun, Shuwen - In: Industrial marketing management : the international … 97 (2021), pp. 115-125
Persistent link: https://www.econbiz.de/10013206313