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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Business horizons
40
Business Horizons
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International journal of wine business research : IJWBR
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Journal of business research : JBR
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Marketing intelligence & planning
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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International journal of advertising : the quarterly review of marketing communications
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The Oxford handbook of management information systems : critical perspectives and new directions
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1
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
2
Special issue: Corporate image and reputation in B2B markets
Pitt, Leyland F.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008737515
Saved in:
3
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
Saved in:
4
Proactive behavior and industrial salesforce performance
Pitt, Leyland F.
;
Ewing, Michael T.
;
Berthon, Pierre R.
- In:
Industrial marketing management : the international …
31
(
2002
)
8
,
pp. 639-644
Persistent link: https://www.econbiz.de/10006262872
Saved in:
5
E-comprehension - Evaluating B2B websites using readability formulae
Leong, Elaine K.F.
;
Ewing, Michael T.
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
31
(
2002
)
2
,
pp. 125-132
Persistent link: https://www.econbiz.de/10006269881
Saved in:
6
Assessing the Structure of Industrial Buying Centers with Multivariate Tools - Multidimensional scaling is a useful tool for determining who works with whom in industrial buying de...
Morris, Michael H.
;
Berthon, Pierre
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
28
(
1999
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10006298622
Saved in:
7
Do Strategy Frameworks Apply in the United States and Abroad? - The Use of Frameworks in Non-U.S. Settings
Morris, Michael H.
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
22
(
1993
)
3
,
pp. 215-222
Persistent link: https://www.econbiz.de/10006358895
Saved in:
8
Environmental Turbulence and Organizational Buying: The Case of Health Benefits in South Africa
Morris, Michael H.
;
Hansen, Sven Derek
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
24
(
1995
)
4
,
pp. 305-316
Persistent link: https://www.econbiz.de/10006331760
Saved in:
9
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
10
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
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