//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New Brand Positioning and Pric...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Positioning
3
Supplier relationship management
3
E-commerce
2
Electronic Commerce
2
Website
2
Africa
1
Afrika
1
B2B carrier marketing
1
Brand image
1
Brand management
1
Business-to-business branding
1
Competitive advantage
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Emerging economies
1
Garantie
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Quality management
1
Qualitätsmanagement
1
Schwellenländer
1
Service brands
1
Service guarantees
1
Service quality
1
Services marketing
1
Signaling Theory
1
Signalling
1
Value
1
Warranty
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Goffnett, Sean P.
1
Hancock, Tyler
1
La Rocca, Antonella
1
Lee, Zoe
1
Lueg, Jason E.
1
McColl, Rod
1
Mogaji, Emmanuel
1
Nguyen Phong Nguyen
1
Restuccia, Mariachiara
1
Truong, Yann
1
Williams, Zachary
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing Science
26
Management Science
25
Journal of business research : JBR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of product & brand management
7
Journal of the Academy of Marketing Science
6
Marketing Letters
6
Marketing letters : a journal of research in marketing
5
ERIM Report Series Research in Management
4
International journal of forecasting
4
Journal of marketing
4
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
ZEW Discussion Papers
4
Annals of Faculty of Economics
3
Cuadernos de Gestión
3
Empirische Marketingforschung
3
Handelsforschung
3
IZA Discussion Papers
3
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
3
Journal of Business Research
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Leadership
3
Ovidius University Annals, Economic Sciences Series
3
Revista Tinerilor Economisti (The Young Economists Journal)
3
American Journal of Business
2
Annals - Economy Series
2
Australasian marketing journal
2
Benchmarking : an international journal ; BIJ
2
Berichte aus der Betriebswirtschaft
2
Betriebswirtschaftslehre für Technologie und Innovation
2
CIRIEC-España, revista de economía pública, social y cooperativa
2
DUV / Wirtschaftswissenschaft
2
Entscheidungsunterstützung für ökonomische Probleme
2
Europäische Hochschulschriften / 5
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Positioning
through B2B carrier signals : understanding how service quality is communicated via websites
Williams, Zachary
;
Lueg, Jason E.
;
Hancock, Tyler
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 54-64
Persistent link: https://www.econbiz.de/10012107680
Saved in:
2
Service guarantees as a base for
positioning
in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
Saved in:
3
B2B brand
positioning
in emerging markets : Exploring
positioning
signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->