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Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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Innovation intermediaries as collaborators in shaping service ecosystems : the importance of dynamic capabilities
Randhawa, Krithika; Wilden, Ralf; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 103 (2022), pp. 183-197
Persistent link: https://www.econbiz.de/10013255700
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Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.; Maglio, Paul P. - In: Industrial marketing management : the international … 56 (2016), pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
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A service science perspective on business model innovation
Maglio, Paul P.; Spohrer, Jim - In: Industrial marketing management : the international … 42 (2013) 5, pp. 665-670
Persistent link: https://www.econbiz.de/10010211449
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A service science perspective on business model innovation
Maglio, Paul P.; Spohrer, Jim - In: Industrial marketing management : the international … 42 (2013) 5, pp. 665-670
Persistent link: https://www.econbiz.de/10010175129
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
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From goods to service(s): Divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10007991384
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From goods to service(s): Divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-260
Persistent link: https://www.econbiz.de/10008883443