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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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Purchasing pension advisory services in Sweden : an interpretive investigation into service conceptions and supplier selection
Bolander, Pernilla; Werr, Andreas; Valk, Wendy van der - In: Industrial marketing management : the international … 71 (2018), pp. 108-122
Persistent link: https://www.econbiz.de/10011871421
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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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Purchasing professional services : a transaction cost view of the antecedents and consequences of purchasing formalization
Pemer, Frida; Werr, Andreas; Bianchi, Mattia - In: Industrial marketing management : the international … 43 (2014) 5, pp. 840-849
Persistent link: https://www.econbiz.de/10010404066
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B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.; Casidy, Riza; Thaichon, Park - In: Industrial marketing management : the international … 85 (2020), pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
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Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima; O'Cass, Aron; Schoefer, Klaus; Siahtiri, Vida - In: Industrial marketing management : the international … 55 (2016), pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
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Success factors of service networks in the context of servitization : development and verification of an impact model
Weigel, Sabrina; Hadwich, Karsten - In: Industrial marketing management : the international … 74 (2018), pp. 254-275
Persistent link: https://www.econbiz.de/10011942369
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Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza; Nyadzayo, Munyaradzi - In: Industrial marketing management : the international … 78 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
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Servitization : a contemporary thematic review of four major research streams
Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
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Challenges of servitization : a systematic literature review
Zhang, Wanrong; Banerji, Sujit - In: Industrial marketing management : the international … 65 (2017), pp. 217-227
Persistent link: https://www.econbiz.de/10011775036