Challenges of servitization : a systematic literature review
Year of publication: |
August 2017
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Authors: | Zhang, Wanrong ; Banerji, Sujit |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 65.2017, p. 217-227
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Subject: | Service growth | Servitization challenges | Benefits realisation | Business performance | Bibliometrie | Bibliometrics | Unternehmenserfolg | Firm performance | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Unternehmensdienstleistung | Business services |
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