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Organizing coopetition for innovation : the case of wireless telecommunication sector in Europe
Yami, Saïd; Nemeh, André - In: Industrial marketing management : the international … 43 (2014) 2, pp. 250-260
Persistent link: https://www.econbiz.de/10010364533
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Coopetition as an innovation strategy in the European Union : analysis of the German case
Navío-Marco, Julio; Bujidos-Casado, María; … - In: Industrial marketing management : the international … 82 (2019), pp. 9-14
Persistent link: https://www.econbiz.de/10012127966
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B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos; Magni, Domitilla; Scuotto, Veronika; … - In: Industrial marketing management : the international … 117 (2024), pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
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Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10003810427
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Technological capability, social capital and the launch strategy for innovative products
Hsieh, Ming-Hung; Tsai, Kuen-Hung - In: Industrial marketing management : the international … 36 (2007) 4, pp. 493-502
Persistent link: https://www.econbiz.de/10003469163
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Reconciling the paradox of supply-side and demand-side strategies in industrial innovation
Hung, Hsin-min - In: Industrial marketing management : the international … 39 (2010) 2, pp. 342-350
Persistent link: https://www.econbiz.de/10003956200
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Does the use of knowledge integration mechanisms enhance product innovativeness?
Tsai, Kuen-hung; Liao, Yi-Chuan; Hsu, Teresa Tiaojung - In: Industrial marketing management : the international … 46 (2015), pp. 214-223
Persistent link: https://www.econbiz.de/10011286955
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Is the value created necessarily associated with money? : on the connections between an innovation process and its monetary dimension ; the case of Solibro's thin-film solar cells
Perna, Andrea; Baraldi, Enrico; Waluszewski, Alexandra - In: Industrial marketing management : the international … 46 (2015), pp. 108-121
Persistent link: https://www.econbiz.de/10011286973