//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating the accuracy of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
Brand image
1
Business-to-business marketing
1
Lieferantenmanagement
1
Markenimage
1
Supplier relationship management
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Bogomolova, Svetlana
2
Romaniuk, Jenni
2
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
37
International journal of market research : JMRS ; the journal of the Market Research Society
16
Journal of business research : JBR
15
Australasian marketing journal
12
European Journal of Marketing
7
European journal of marketing : EJM
6
Journal of Business Research
6
International journal of market research
5
Journal of marketing management : MM
5
Journal of retailing and consumer services
5
Journal of Product & Brand Management
4
Journal of consumer behaviour : an international research review
4
Marketing letters : a journal of research in marketing
3
Journal of marketing theory and practice
2
Journal of travel and tourism marketing
2
Marketing theory
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
European journal of marketing
1
International Journal of Culture, Tourism and Hospitality Research
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Measuring and managing brands
1
Nonprofit and voluntary sector quarterly
1
The journal of asset management
1
Wine Economics and Policy
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1268
Persistent link: https://www.econbiz.de/10008807140
Saved in:
2
Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1269
Persistent link: https://www.econbiz.de/10009794115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->