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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1268
Persistent link: https://www.econbiz.de/10008807140
Saved in:
2
Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1269
Persistent link: https://www.econbiz.de/10009794115
Saved in:
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