Narrow search
Showing 1 - 10 of 265
Cover Image
From greenwashing to green B2B marketing : a systematic literature review
Vangeli, Anastas; Małecka, Agnieszka; Mitręga, Maciej; … - In: Industrial marketing management : the international … 115 (2023), pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
Cover Image
Corporate social responsibility and sustainability practices in B2B markets : a review and research agenda
Huang, Ying; Surface, Debra Lee; Zhang, Chun - In: Industrial marketing management : the international … 106 (2022), pp. 219-239
Persistent link: https://www.econbiz.de/10014226504
Cover Image
Toward a social fitness perspective on contract design : contract legitimacy and influence strategy
Li, Xiaoling; Ren, Xingyao; Qian, Liping; Su, Chenting - In: Industrial marketing management : the international … 85 (2020), pp. 254-268
Persistent link: https://www.econbiz.de/10012212162
Cover Image
Driving sustainability in emerging markets : the leading role of multinationals
Elg, Ulf; Melén Hånell, Sara - In: Industrial marketing management : the international … 114 (2023), pp. 211-225
Persistent link: https://www.econbiz.de/10014433448
Cover Image
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Cover Image
Rediscovering strategic content in "strong process" research on business network innovation
Fenema, Paul C. van; Keers, Bianca B. M. - In: Industrial marketing management : the international … 91 (2020), pp. 639-656
Persistent link: https://www.econbiz.de/10012422388
Cover Image
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina; Cohen, Geraldine - In: Industrial marketing management : the international … 57 (2016), pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Cover Image
The darker side of sustainability : tensions from sustainable business practices in business networks
Tura, Nina; Keränen, Joona; Patala, Samuli - In: Industrial marketing management : the international … 77 (2019), pp. 221-231
Persistent link: https://www.econbiz.de/10012004393
Cover Image
Examining moderating effect of organizational culture on the relationship between market pressure and corporate environmental strategy
Dai, Jing; Chan, Hing Kai; Yee, Rachel W. Y. - In: Industrial marketing management : the international … 74 (2018), pp. 227-236
Persistent link: https://www.econbiz.de/10011942338
Cover Image
Cooperation with international NGOs and supplier assessment : Investigating the multiple mediating role of CSR activities in SMEs
Stekelorum, Rébecca; Laguir, Issam; El Baz, Jamal - In: Industrial marketing management : the international … 84 (2020), pp. 50-62
Persistent link: https://www.econbiz.de/10012162456