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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T. C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul; Melewar, T. C.; Sharif, Amir M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
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Diffusing knowledge-based core competencies for leveraging innovation strategies : modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Gupta, Samir; Woodside, Arch G.; Dubelaar, Chris; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 219-227
Persistent link: https://www.econbiz.de/10003848022
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Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity
Woodside, Arch G. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 64-75
Persistent link: https://www.econbiz.de/10003954487
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The impact of external forces on cartel network dynamics : direct research in the diamond industry
Gupta, Samir; Polonsky, Michael J.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 202-210
Persistent link: https://www.econbiz.de/10003956052
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The general theory of behavioral pricing : applying complexity theory to explicate heterogeneity and achieve high-predictive validity
Woodside, Arch G. - In: Industrial marketing management : the international … 47 (2015), pp. 39-52
Persistent link: https://www.econbiz.de/10011313578
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Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393
Persistent link: https://www.econbiz.de/10009766115
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The general theory of culture, entrepreneurship, innovation, and quality-of-life : comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the Unit...
Woodside, Arch G.; Mir Bernal, Pedro; Coduras, Alicia - In: Industrial marketing management : the international … 53 (2016), pp. 136-159
Persistent link: https://www.econbiz.de/10011448090
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Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances
Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 65 (2017), pp. 100-128
Persistent link: https://www.econbiz.de/10011774981