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Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; … - In: Industrial marketing management : the international … 72 (2018), pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; … - In: Industrial marketing management : the international … 109 (2023), pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Branding a B2B service : does a brand differentiate a logistics service provider?
Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
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Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo - In: Industrial marketing management : the international … 99 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
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Franchising brand benefits : an integrative perspective
Ghantous, Nabil; Christodoulides, George - In: Industrial marketing management : the international … 91 (2020), pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
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A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.; Pomirleanu, Nadia - In: Industrial marketing management : the international … 93 (2021), pp. 22-31
Persistent link: https://www.econbiz.de/10012501933