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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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The digital marketing capabilities gap
Herhausen, Dennis; Miočević, Dario; Morgan, Robert; … - In: Industrial marketing management : the international … 90 (2020), pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
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Key account management configurations and their effectiveness : a quasi-replication and extension
Herhausen, Dennis; Ivens, Björn Sven; Spencer, Robert; … - In: Industrial marketing management : the international … 101 (2022), pp. 98-112
Persistent link: https://www.econbiz.de/10013197744