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Urban crowdsourcing : stakeholder selection and dynamic knowledge flows in high and low complexity projects
Steils, Nadia; Hanine, Salwa; Rochdane, Hanane; … - In: Industrial marketing management : the international … 94 (2021), pp. 164-173
Persistent link: https://www.econbiz.de/10012513149
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Sustainability agencing : the involvement of stakeholder networks in megaprojects
Romestant, Fanny - In: Industrial marketing management : the international … 89 (2020), pp. 535-549
Persistent link: https://www.econbiz.de/10012291313
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Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria; Malek, Stacey L.; Sarin, Shikhar - In: Industrial marketing management : the international … 115 (2023), pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
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Driving sustainability in emerging markets : the leading role of multinationals
Elg, Ulf; Melén Hånell, Sara - In: Industrial marketing management : the international … 114 (2023), pp. 211-225
Persistent link: https://www.econbiz.de/10014433448
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The marketing strategy of a project-based firm: the four portfolios framework
Tikkanen, Henrikki; Kujala, Jaakko; Artto, Karlos - In: Industrial marketing management : the international … 36 (2007) 2, pp. 194-205
Persistent link: https://www.econbiz.de/10003432058
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Unpacking the management of oligo-coopetition strategies in the absence of a moderating third party
Le Roy, Frédéric; Bez, Sea Matilda; Gast, Johanna - In: Industrial marketing management : the international … 98 (2021), pp. 125-137
Persistent link: https://www.econbiz.de/10013206348
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Managing strategic system-building networks in emerging business fields : a case study of the Dutch smart grid sector
Planko, Julia; Chappin, Maryse M. H.; Cramer, Jacqueline M. - In: Industrial marketing management : the international … 67 (2017), pp. 37-51
Persistent link: https://www.econbiz.de/10011822015
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Differentiation and alignment in KAM implementation
Pardo, Catherine; Ivens, Björn Sven; Wilson, Kevin - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
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The dynamics of coopetition : a stakeholder view of the German automotive industry
Akpinar, Murat; Vincze, Zsuzsanna - In: Industrial marketing management : the international … 57 (2016), pp. 53-63
Persistent link: https://www.econbiz.de/10011548675
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716