The marketing strategy of a project-based firm: the four portfolios framework
Year of publication: |
2007
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Authors: | Tikkanen, Henrikki ; Kujala, Jaakko ; Artto, Karlos |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 2, p. 194-205
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Subject: | Projektmanagement | Project management | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
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