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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
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The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Calantone, Roger J.; Di Benedetto, C. Anthony; Song, Michael - In: Industrial marketing management : the international … 39 (2010) 5, pp. 832-843
Persistent link: https://www.econbiz.de/10008737501
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Manufacturer-supplier guanxi strategy : an examination of contingent environmental factors
Chen, Haozhe; Ellinger, Alexander E.; Tian, Yu - In: Industrial marketing management : the international … 40 (2011) 4, pp. 550-560
Persistent link: https://www.econbiz.de/10009159488
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Network mobilizers and target firms : the case of saving the Baltic Sea
Ritvala, Tiina; Salmi, Asta - In: Industrial marketing management : the international … 40 (2011) 6, pp. 887-898
Persistent link: https://www.econbiz.de/10009348548
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Networks, ecosystems, fields, market systems? : making sense of the business environment
Möller, K. E. Kristian; Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 90 (2020), pp. 380-399
Persistent link: https://www.econbiz.de/10012322102
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Bouncing back in turbulent business environments : exploring resilience in business networks
Bondeli, Julia V.; Havenvid, Malena Ingemansson - In: Industrial marketing management : the international … 107 (2022), pp. 383-395
Persistent link: https://www.econbiz.de/10014230663