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Assessing and strengthening internal alignment of new marketing units : an interpretative tool
Pardo, Catherine; Ivens, Björn Sven; Wilson, Kevin - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1074-1082
Persistent link: https://www.econbiz.de/10010223467
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Organizing for value appropriation : configurations and performance outcomes of price management
Bukert, Michael; Ivens, Björn Sven; Young, Louise - In: Industrial marketing management : the international … 61 (2017), pp. 194-209
Persistent link: https://www.econbiz.de/10011704353
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The impacts of marketing and operations capabilities on financial performance in the UK retail sector : a resource-based perspective
Yu, Wantao; Ramanathan, Ramakrishnan; Nath, Prithwiraj - In: Industrial marketing management : the international … 43 (2014) 1, pp. 25-31
Persistent link: https://www.econbiz.de/10010359380
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Relationship keyness : the underlying concept for different forms of key relationship management
Ivens, Björn Sven; Pardo, Catherine; Salle, Robert; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 513-519
Persistent link: https://www.econbiz.de/10003871825
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Survival and dissolution of exporter relationships with importers : a longitudinal analysis
Payan, Janice M.; Obadia, Claude; Reardon, James; Vida, … - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1198-1206
Persistent link: https://www.econbiz.de/10008668680
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Co-development as a marketing strategy in the construction industry
Crespin-Mazet, Florence; Ghauri, Pervez N. - In: Industrial marketing management : the international … 36 (2007) 2, pp. 158-172
Persistent link: https://www.econbiz.de/10003432018
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The evolution of coopetitive and collaborative alliances in an alliance portfolio : the Air France case
Chiambaretto, Paul; Fernandezk, Anne-Sophie - In: Industrial marketing management : the international … 57 (2016), pp. 75-85
Persistent link: https://www.econbiz.de/10011548678
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The impact of sustainable public procurement on supplier management : the case of French public hospitals
Oruezabala, Gwenae͏̈lle; Rico, Jean-Charles - In: Industrial marketing management : the international … 41 (2012) 4, pp. 573-580
Persistent link: https://www.econbiz.de/10009583023
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The maintenance of macro-vocabularies in an industry : the case of the France's recorded music industry
Blanc, Antoine; Huault, Isabelle - In: Industrial marketing management : the international … 80 (2019), pp. 280-295
Persistent link: https://www.econbiz.de/10012064453
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Maintaining legitimacy in contested mature markets through discursive strategies : the case of corporate environmentalism in the French automotive industry
Debendetti, Alain; Philippe, Deborah; Chaney, Damien; … - In: Industrial marketing management : the international … 92 (2021), pp. 332-343
Persistent link: https://www.econbiz.de/10012491092