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Business marketing in BRIC countries
Biggemann, Sergio; Fam, Kim Shyan - In: Industrial marketing management : the international … 40 (2011) 1, pp. 5-7
Persistent link: https://www.econbiz.de/10008904573
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Marketing metrics : insights from Brazilian managers
Sampaio, Cláudio Hoffmann; Simões, Cláudia; Perin, … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 8-16
Persistent link: https://www.econbiz.de/10008907260
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Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Trainor, Kevin J.; Rapp, Adam; Beitelspacher, Lauren Skinner - In: Industrial marketing management : the international … 40 (2011) 1, pp. 162-174
Persistent link: https://www.econbiz.de/10008907879
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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Marketing-sales interface configurations in B2B firms
Biemans, Wim G.; Brenčič, Maja Makovec; Malshe, Avinash - In: Industrial marketing management : the international … 39 (2010) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
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The impact of marketing capability, operations capability and diversification strategy on performance : a resource-based view
Nath, Prithwiraj; Nachiappan, Subramanian; Ramanathan, … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 317-329
Persistent link: https://www.econbiz.de/10003956198
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Special issue: Project marketing and the marketing of solutions
Cova, Bernhard (contributor) - 2007
Persistent link: https://www.econbiz.de/10003431903
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.; Cavusgil, Erin; Phelan, Steven E. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 834-841
Persistent link: https://www.econbiz.de/10003507296
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Organizing and integrating marketing and purchasing in business markets : an introduction to the special issue, issues and implications
Ivens, Björn Sven; Pardo, Catherine; Tunisini, Annalisa - In: Industrial marketing management : the international … 38 (2009) 8, pp. 851-856
Persistent link: https://www.econbiz.de/10003924742