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Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing
Palmer, Mark; Medway, Dominic; Warnaby, Gary - In: Industrial marketing management : the international … 61 (2017), pp. 104-113
Persistent link: https://www.econbiz.de/10011704324
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Tensions in value spaces : the organizational buying center and advanced services
Zolkiewski, Judy; Story, Vicky M.; Burton, Jamie; … - In: Industrial marketing management : the international … 114 (2023), pp. 196-210
Persistent link: https://www.econbiz.de/10014433458
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Individual customers' use and integration of resources : empirical findings and organizational implications in the context of value co-creation
Baron, Steve; Warnaby, Gary - In: Industrial marketing management : the international … 40 (2011) 2, pp. 211-218
Persistent link: https://www.econbiz.de/10008934052
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Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation
Baron, Steve; Warnaby, Gary - In: Industrial marketing management : the international … 40 (2011) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10008846828