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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Brand management
107
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107
B-to-B-Marketing
64
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64
Brand image
49
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49
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46
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Christodoulides, George
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
666
The journal of brand management : an international journal
606
The journal of product & brand management
392
Journal of retailing and consumer services
315
SpringerLink / Bücher
290
Psychology & marketing
146
European journal of marketing : EJM
141
IZA Discussion Papers
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
MPRA Paper
115
Journal of strategic marketing
111
Journal of marketing management : MM
110
International journal of hospitality management
109
Asia Pacific journal of marketing and logistics
108
Marketing intelligence & planning
107
Journal of marketing communications
106
Journal of marketing
99
The IUP journal of brand management : IJBRM
94
Journal of advertising research
89
Springer eBook Collection
82
Journal of the Academy of Marketing Science
81
Management and Marketing Journal
81
Marketing letters : a journal of research in marketing
80
Journal of fashion marketing and management
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
73
Cogent business & management
72
Innovatives Markenmanagement
72
International journal of internet marketing and advertising : IJIMA
72
Journal of promotion management : JPM
72
Tourism management : research, policies, practice
70
Discussion paper series / IZA
69
Journal of marketing research : JMR
68
Marketing : ZFP ; journal of research and management
67
International journal of advertising : the review of marketing communications
66
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
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ECONIS (ZBW)
115
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1
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10
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115
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1
The value of
branding
for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
2
Investigating relationship types for creating
brand
value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
3
Does
brand
partnership create a happy marriage? : the role of
brand
value on
brand
alliance outcomes of partners
Cao, Zixia
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
Saved in:
4
Service inside : the impact of ingredient service
branding
on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
5
Advancing theoretical and strategic development of
branding
in industrial marketing
Wang, Cheng Lu
;
Hao, Andy W.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
Saved in:
6
Building industrial
brand
equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
7
Perceived globalness and localness in B2B brands : a co-
branding
perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
8
Brand
worlds : introducing experiential marketing to B2B
branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
9
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of
branding
in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
10
Influence of interfirm
brand
values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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