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The coexistence of transaction and relational marketing: Insights from the Chinese business context
Styles, Chris; Ambler, Tim - In: Industrial marketing management : the international … 32 (2003) 8, pp. 633-642
Persistent link: https://www.econbiz.de/10006251100
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Drivers of supplier-customer relationship profitability in China : assessing International Joint Ventures versus State Owned Enterprises
Dawson, Bonnie; Young, Louise; Murray, John M.; … - In: Industrial marketing management : the international … 66 (2017), pp. 29-41
Persistent link: https://www.econbiz.de/10011775963
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The dynamics and evolution of trust in business relationships
Huang, Yimin; Wilkinson, Ian F. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 455-465
Persistent link: https://www.econbiz.de/10009766104
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The past and the future of business marketing theory
Wilkinson, Ian F.; Young, Louise C. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 394-404
Persistent link: https://www.econbiz.de/10009766113
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Make-or-Buy Decisions and their Implications - Why Do Firms Buy Rather than Make?
Ford, David; Cotton, Barry; Farmer, David; Gross, Andrew; … - In: Industrial marketing management : the international … 22 (1993) 3, pp. 207-214
Persistent link: https://www.econbiz.de/10006358896
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Business mating: Who chooses and who gets chosen?
Wilkinson, Ian; Young, Louise; Freytag, Per Vagn - In: Industrial marketing management : the international … 34 (2005) 7, pp. 669-680
Persistent link: https://www.econbiz.de/10006235452