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Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony; Song, Michael - In: Industrial marketing management : the international … 37 (2008) 7, pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - In: Industrial marketing management : the international … 37 (2008) 8, pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
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Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10003810427
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A multilevel investigation of factors influencing creativity in NPD teams
Tu, Chiayu - In: Industrial marketing management : the international … 38 (2009) 1, pp. 119-126
Persistent link: https://www.econbiz.de/10003810431
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How to influence the birth of new business fields : network perspective
Möller, K. E. Kristian; Svahn, Senja - In: Industrial marketing management : the international … 38 (2009) 4, pp. 450-458
Persistent link: https://www.econbiz.de/10003865363
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The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets
Chen, Yu-shan; Lin, Ming-ji James; Chang, Ching-hsun - In: Industrial marketing management : the international … 38 (2009) 2, pp. 152-158
Persistent link: https://www.econbiz.de/10003847979
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What contributes to the enhanced use of customer, competition and technology knowledge for product innovation performance? : a survey of multinational industrial companies subsidia...
Zhang, Junfeng; Hoenig, Scott; Di Benedetto, C. Anthony; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10003848016
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Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula; Simula, Henry; Salo, Jari - In: Industrial marketing management : the international … 38 (2009) 2, pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
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Technological capability, social capital and the launch strategy for innovative products
Hsieh, Ming-Hung; Tsai, Kuen-Hung - In: Industrial marketing management : the international … 36 (2007) 4, pp. 493-502
Persistent link: https://www.econbiz.de/10003469163