Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Year of publication: |
2009
|
---|---|
Authors: | Lehtimäki, Tuula ; Simula, Henry ; Salo, Jari |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 2, p. 228-236
|
Subject: | Innovation | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Technologietransfer | Technology transfer | Lieferantenmanagement | Supplier relationship management |
-
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat, (2017)
-
An evaluation framework for technology transfer of new equipment in high technology industry
Lee, Amy H. I., (2010)
-
Lichtenthaler, Ulrich, (2016)
- More ...
-
Launch lessons from a growing global supplier of industrial equipment
Lehtimäki, Tuula, (2008)
-
Social media marketing in the Scandinavian industrial markets
Salo, Jari, (2013)
-
The value of long-term co-innovation relationships : experiential approach
Lehtimäki, Tuula, (2018)
- More ...