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Advertising efficiency and profitability : evidence from the pharmaceutical industry
Rahman, Mahabubur; Rodríguez-Serrano, M. Ángeles; … - In: Industrial marketing management : the international … 89 (2020), pp. 619-629
Persistent link: https://www.econbiz.de/10012291400
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Service innovation of cold chain logistics service providers : a multiple-case study in China
Dai, Jing; Che, Wen; Lim, Jia Jia; Shou, Yongyi - In: Industrial marketing management : the international … 89 (2020), pp. 143-156
Persistent link: https://www.econbiz.de/10012289875
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Outsourcing, performance, and the role of e-commerce : a dynamic perspective
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003650408
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Adding value in global B2B supply chains : strategic directions and the role of the internet as a driver of competitive advantage
Walters, Peter G. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003650426
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Japanese distribution system : the impact of newly designed collaborations on wholesalers' perfomance
Rawwas, Mohammed Y. A.; Konishi, Kazuhiko; Kamise, Shoji; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003650475
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Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
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An evolving theory of hybrid distribution: taming a hostile supply network
Gassenheimer, Jule B.; Hunter, Gary L.; Siguaw, Judy A. - In: Industrial marketing management : the international … 36 (2007) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10003483574
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Modeling agility of supply chain
Agarwal, Ashish; Shankar, Ravi; Tiwari, Manoj Kumar - In: Industrial marketing management : the international … 36 (2007) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10003469143
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Demand chain management- integrating marketing and supply chain management
Jüttner, Uta; Christopher, Martin; Baker, Susan - In: Industrial marketing management : the international … 36 (2007) 3, pp. 377-392
Persistent link: https://www.econbiz.de/10003450801
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Leadership, the buying center, and supply chain performance: a study of linked users, buyers, and suppliers
Hult, G. Tomas M.; Ketchen, David J.; Chabowski, Brian R. - In: Industrial marketing management : the international … 36 (2007) 3, pp. 393-403
Persistent link: https://www.econbiz.de/10003450828