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Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 100 (2022), pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
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Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10003810427
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Technological capability, social capital and the launch strategy for innovative products
Hsieh, Ming-Hung; Tsai, Kuen-Hung - In: Industrial marketing management : the international … 36 (2007) 4, pp. 493-502
Persistent link: https://www.econbiz.de/10003469163
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Reconciling the paradox of supply-side and demand-side strategies in industrial innovation
Hung, Hsin-min - In: Industrial marketing management : the international … 39 (2010) 2, pp. 342-350
Persistent link: https://www.econbiz.de/10003956200
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Does the use of knowledge integration mechanisms enhance product innovativeness?
Tsai, Kuen-hung; Liao, Yi-Chuan; Hsu, Teresa Tiaojung - In: Industrial marketing management : the international … 46 (2015), pp. 214-223
Persistent link: https://www.econbiz.de/10011286955
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Is the value created necessarily associated with money? : on the connections between an innovation process and its monetary dimension ; the case of Solibro's thin-film solar cells
Perna, Andrea; Baraldi, Enrico; Waluszewski, Alexandra - In: Industrial marketing management : the international … 46 (2015), pp. 108-121
Persistent link: https://www.econbiz.de/10011286973
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Exploring and exploiting network relationships to commercialize technology : a biofuel case
Medlin, Christopher J.; Törnroos, Jan-Åke - In: Industrial marketing management : the international … 49 (2015), pp. 42-52
Persistent link: https://www.econbiz.de/10011373948
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565