Narrow search
Showing 1 - 10 of 550
Cover Image
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Cover Image
Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco; Gebauer, Heiko - In: Industrial marketing management : the international … 89 (2020), pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
Cover Image
B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
Cover Image
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco; Agostini, Lara; Grandinetti, Roberto; … - In: Industrial marketing management : the international … 103 (2022), pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Cover Image
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven; Nicholson, John D.; Ehret, Michael; … - In: Industrial marketing management : the international … 108 (2023), pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Cover Image
Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoffrey; Palmer, Mark; Truong, Yann - In: Industrial marketing management : the international … 42 (2013) 5, pp. 744-754
Persistent link: https://www.econbiz.de/10010211329
Cover Image
Flipping the odds of AI-driven open innovation : the effectiveness of partner trustworthiness in counteracting interorganizational knowledge hiding
Arias-Pérez, José; Huynh, Thanh - In: Industrial marketing management : the international … 111 (2023), pp. 30-40
Persistent link: https://www.econbiz.de/10014369273
Cover Image
Managing digitization of industrial incumbents through innovation-oriented leadership
Moschko, Lukas; Blazevic, Vera - In: Industrial marketing management : the international … 113 (2023), pp. 232-242
Persistent link: https://www.econbiz.de/10014433588
Cover Image
Creating value in servitization through digital service innovations
Raddats, Chris; Naik, Parikshit; Bigdeli, Ali Ziaee - In: Industrial marketing management : the international … 104 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
Cover Image
Enlightening the dynamic capabilities of design thinking in fostering digital transformation
Magistretti, Stefano; Pham, Cristina Tu Anh; Dell'Era, … - In: Industrial marketing management : the international … 97 (2021), pp. 59-70
Persistent link: https://www.econbiz.de/10013206307