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Credible vs. deceptive threat of market entry : empirical evidence from the US airline industry
Aghaie, Sina; Noble, Charles H.; Lourenço, Carlos … - In: Industrial marketing management : the international … 115 (2023), pp. 27-43
Persistent link: https://www.econbiz.de/10014454774
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Platforms in service-driven manufacturing : leveraging complexity by connecting, sharing, and integrating
Eloranta, Ville; Turunen, Taija - In: Industrial marketing management : the international … 55 (2016), pp. 178-186
Persistent link: https://www.econbiz.de/10011503660
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How manufacturers' long-term orientation toward suppliers influences outsourcing performance
Lee, Gukseong; Shin, Geon-cheol; Hwang, David W.; … - In: Industrial marketing management : the international … 74 (2018), pp. 288-297
Persistent link: https://www.econbiz.de/10011942379
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine; Lexutt, Eva - In: Industrial marketing management : the international … 78 (2019), pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
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What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian; Windahl, Charlotta; Kindström, … - In: Industrial marketing management : the international … 45 (2015), pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
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Transaction costs and capability factors in dual or indirect distribution channel selection : an empirical analysis of Japanese manufacturers
Takata, Hidesuke - In: Industrial marketing management : the international … 83 (2019), pp. 94-103
Persistent link: https://www.econbiz.de/10012146612
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Servitization : a contemporary thematic review of four major research streams
Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
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Servitization in global business-to-business distribution : the central activities of manufacturers
Hakanen, Taru; Helander, Nina; Valkokari, Katri - In: Industrial marketing management : the international … 63 (2017), pp. 167-178
Persistent link: https://www.econbiz.de/10011730156
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Purchasing and supply management in an industrial marketing perspective
Johnsen, Thomas E. - In: Industrial marketing management : the international … 69 (2018), pp. 91-97
Persistent link: https://www.econbiz.de/10011822309
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Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design
Ambroise, Laure; Prim-Allaz, Isabelle; Teyssier, Christine - In: Industrial marketing management : the international … 71 (2018), pp. 54-68
Persistent link: https://www.econbiz.de/10011871389