Purchasing and supply management in an industrial marketing perspective
Year of publication: |
February 2018
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Authors: | Johnsen, Thomas E. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 91-97
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Subject: | Purchasing | Supply management | Industrial marketing | Supply networks | Beschaffung | Procurement | Lieferkette | Supply chain | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries |
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