Narrow search
Showing 1 - 10 of 220
Cover Image
Advertising efficiency and profitability : evidence from the pharmaceutical industry
Rahman, Mahabubur; Rodríguez-Serrano, M. Ángeles; … - In: Industrial marketing management : the international … 89 (2020), pp. 619-629
Persistent link: https://www.econbiz.de/10012291400
Cover Image
The impacts of marketing and operations capabilities on financial performance in the UK retail sector : a resource-based perspective
Yu, Wantao; Ramanathan, Ramakrishnan; Nath, Prithwiraj - In: Industrial marketing management : the international … 43 (2014) 1, pp. 25-31
Persistent link: https://www.econbiz.de/10010359380
Cover Image
The performance implications of power-trust relationship : the moderating role of commitment in the supplier-retailer relationship
Jain, Megha; Khalil, Shadab; Johnston, Wesley J.; … - In: Industrial marketing management : the international … 43 (2014) 2, pp. 312-321
Persistent link: https://www.econbiz.de/10010364519
Cover Image
Achieving superior organizational performance via big data predictive analytics : a dynamic capability view
Gupta, Shivam; Drave, Vinayak A.; Dwivedi, Yogesh Kumar; … - In: Industrial marketing management : the international … 90 (2020), pp. 581-592
Persistent link: https://www.econbiz.de/10012372721
Cover Image
Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design
Ambroise, Laure; Prim-Allaz, Isabelle; Teyssier, Christine - In: Industrial marketing management : the international … 71 (2018), pp. 54-68
Persistent link: https://www.econbiz.de/10011871389
Cover Image
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Cover Image
Ambidexterity's mediating impact on product development proficiency and new product performance
Li, Yong-hui; Huang, Jing-wen - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1125-1132
Persistent link: https://www.econbiz.de/10009683361
Cover Image
The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship
Hsieh, Ming-Hung; Tsai, Kuen-hung; Wang, Jun-Ren - In: Industrial marketing management : the international … 37 (2008) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10003736676
Cover Image
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Cover Image
The internationalisation from a network perspective : a longitudinal study
Fletcher, Richard - In: Industrial marketing management : the international … 37 (2008) 8, pp. 953-964
Persistent link: https://www.econbiz.de/10003793440