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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Brand management
107
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107
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64
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64
Brand image
49
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49
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Christodoulides, George
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
645
The journal of brand management : an international journal
560
SpringerLink / Bücher
392
Tourism management : research, policies, practice
391
The journal of product & brand management
386
Journal of travel and tourism marketing
325
Journal of retailing and consumer services
302
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
226
Tourism management perspectives : TMP
176
World Bank Other Operational Studies
166
World Bank Publications
148
Technological forecasting & social change : an international journal
137
Springer eBook Collection
132
European journal of marketing : EJM
130
Tourism analysis : an interdisciplinary tourism & hospitality journal
128
International journal of hospitality management
121
Psychology & marketing
118
Asia Pacific journal of marketing and logistics
115
Journal of vacation marketing : an international journal
114
Journal of strategic marketing
112
Marketing intelligence & planning
112
IDB Publications (Working Papers)
111
Journal of marketing communications
105
Journal of marketing management : MM
105
Informationen zur Raumentwicklung : IzR
102
International journal of contemporary hospitality management
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
95
Journal of hospitality marketing & management
94
Tourism planning & development
92
Journal of destination marketing & management
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
Innovatives Markenmanagement
86
World Bank E-Library Archive
86
Tourism economics : the business and finance of tourism and recreation
84
Journal of marketing
81
Journal of urban management
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Journal of the Academy of Marketing Science
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Research
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ECONIS (ZBW)
108
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1
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
2
Urban crowdsourcing : stakeholder selection and dynamic knowledge flows in high and low complexity projects
Steils, Nadia
;
Hanine, Salwa
;
Rochdane, Hanane
; …
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 164-173
Persistent link: https://www.econbiz.de/10012513149
Saved in:
3
Coopetitive branding : definition, typology, benefits and risks
Chiambaretto, Paul
;
Gurău, Călin
;
Le Roy, Frédéric
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 86-96
Persistent link: https://www.econbiz.de/10011548679
Saved in:
4
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
5
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
7
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
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8
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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9
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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10
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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