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Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi; Basu, Sriparna; Dwivedi, Yogesh Kumar - In: Industrial marketing management : the international … 119 (2024), pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Advancing theoretical and strategic development of branding in industrial marketing
Wang, Cheng Lu; Hao, Andy W. - In: Industrial marketing management : the international … 72 (2018), pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; … - In: Industrial marketing management : the international … 72 (2018), pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323