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The business model in entrepreneurial marketing : a communication perspective on business angels' opportunity interpretation
Wallnöfer, Maria; Hacklin, Fredrik - In: Industrial marketing management : the international … 42 (2013) 5, pp. 755-764
Persistent link: https://www.econbiz.de/10010211328
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The entrepreneurial imagination and the impact of context on the development of a new venture
Keating, Andrew; McLoughlin, Damien - In: Industrial marketing management : the international … 39 (2010) 6, pp. 996-1009
Persistent link: https://www.econbiz.de/10008655060
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Research opportunities in the study of B2B new ventures : perspectives from the entrepreneurship literature
Parry, Mark E. - In: Industrial marketing management : the international … 90 (2020), pp. 466-480
Persistent link: https://www.econbiz.de/10012372704
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Startups versus incumbents in "green" industry transformations : a comparative study of business model archetypes in the electrical power sector
Palmié, Maximilian; Böhm, Jonas; Friedrich, Jonas; … - In: Industrial marketing management : the international … 96 (2021), pp. 35-49
Persistent link: https://www.econbiz.de/10013194591
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Embedding of a new business as a cumulative process of combining different but complementary types of projects : the case of a project-based firm
Mota, João; Castro, Luís Mota de - In: Industrial marketing management : the international … 80 (2019), pp. 188-200
Persistent link: https://www.econbiz.de/10012064422
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Coopetition-based business models : the case of Amazon.com
Ritala, Paavo; Golnam, Arash; Wegmann, Alain - In: Industrial marketing management : the international … 43 (2014) 2, pp. 236-249
Persistent link: https://www.econbiz.de/10010364534
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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The roles of internet of things technology in enabling servitized business models : a systematic literature review
Suppatvech, Chutikarn; Godsell, Janet; Day, Steven - In: Industrial marketing management : the international … 82 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012127980
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Success factors of service networks in the context of servitization : development and verification of an impact model
Weigel, Sabrina; Hadwich, Karsten - In: Industrial marketing management : the international … 74 (2018), pp. 254-275
Persistent link: https://www.econbiz.de/10011942369
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine; Lexutt, Eva - In: Industrial marketing management : the international … 78 (2019), pp. 58-75
Persistent link: https://www.econbiz.de/10012026104