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Business marketing in BRIC countries
Biggemann, Sergio; Fam, Kim Shyan - In: Industrial marketing management : the international … 40 (2011) 1, pp. 5-7
Persistent link: https://www.econbiz.de/10008904573
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The role of renqing in mediating customer relationship investment and relationship commitment in China
Shi, Guicheng; Shi, Yizheng; Chan, Allan K. K.; Liu, … - In: Industrial marketing management : the international … 40 (2011) 4, pp. 496-502
Persistent link: https://www.econbiz.de/10009159494
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Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
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Business marketing in BRIC countries
Biggemann, Sergio; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10008814597
Cover Image
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-405
Persistent link: https://www.econbiz.de/10008884375