Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Year of publication: |
2011
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Authors: | Zeng, Fue ; Yang, Zhilin ; Li, Yongqiang ; Fam, Kim Shyan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 3, p. 395-404
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Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Preiselastizität | Price elasticity | Facheinzelhandel | Speciality shop | Mobiltelefon | Mobile phone | China |
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