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Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina - In: Industrial marketing management : the international … 105 (2022), pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
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Creating value in servitization through digital service innovations
Raddats, Chris; Naik, Parikshit; Bigdeli, Ali Ziaee - In: Industrial marketing management : the international … 104 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013326912
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Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann; Simmons, Geoffrey; Palmer, Mark - In: Industrial marketing management : the international … 41 (2012) 1, pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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The globalization strategies of business-to-business born global firms in the wireless technology industry
Laanti, Riku; Gabrielsson, Mika; Gabrielsson, Peter - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1104-1117
Persistent link: https://www.econbiz.de/10003555955
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Factors that reduce rigid product adaptation decisions : the case of exporting firms in China
Li, Ling-yee - In: Industrial marketing management : the international … 39 (2010) 4, pp. 531-537
Persistent link: https://www.econbiz.de/10003983980
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Migrating from products to solutions : an exploration of system support in the UK defense industry
Kapletia, Dharm; Probert, David - In: Industrial marketing management : the international … 39 (2010) 4, pp. 582-592
Persistent link: https://www.econbiz.de/10003983989
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The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship
Hsieh, Ming-Hung; Tsai, Kuen-hung; Wang, Jun-Ren - In: Industrial marketing management : the international … 37 (2008) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10003736676
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
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CO2 reduction through digital transformation in long-haul transportation : institutional entrepreneurship to unlock product-service system innovation
Haftor, Darek M.; Costa Climent, Ricardo - In: Industrial marketing management : the international … 94 (2021), pp. 115-127
Persistent link: https://www.econbiz.de/10012513130