Narrow search
Showing 1 - 10 of 649
Cover Image
Driving or driven by others? : a dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Mosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; … - In: Industrial marketing management : the international … 102 (2022), pp. 381-402
Persistent link: https://www.econbiz.de/10013259108
Cover Image
Managing strategic system-building networks in emerging business fields : a case study of the Dutch smart grid sector
Planko, Julia; Chappin, Maryse M. H.; Cramer, Jacqueline M. - In: Industrial marketing management : the international … 67 (2017), pp. 37-51
Persistent link: https://www.econbiz.de/10011822015
Cover Image
Understanding types of organizational networking behaviors in the UK manufacturing sector
Thornton, Sabrina C.; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1154-1166
Persistent link: https://www.econbiz.de/10010223437
Cover Image
Service design for digital servitization : facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion; Hoveskog, Maya; Hien Nguyen Ngoc; … - In: Industrial marketing management : the international … 110 (2023), pp. 96-116
Persistent link: https://www.econbiz.de/10014306709
Cover Image
Tensions in digital servitization through a paradox lens
Tóth, Zsófia; Sklyar, Alexey; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 102 (2022), pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Cover Image
Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 93 (2021), pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
Cover Image
The impact of digital technology on relationships in a business network
Pagani, Margherita; Pardo, Catherine - In: Industrial marketing management : the international … 67 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
Cover Image
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Cover Image
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo; Marrucci, Anna; Vianelli, Donata; … - In: Industrial marketing management : the international … 114 (2023), pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Cover Image
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul; Shamim, Saqib; Zeng, Jing; Awan, Usama; … - In: Industrial marketing management : the international … 113 (2023), pp. 14-29
Persistent link: https://www.econbiz.de/10014433594