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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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Segmenting a business market for a professional service
Lynn, Susan A. - In: Industrial marketing management : the international … 15 (1986) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10001027963
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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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Purchasing professional services : a transaction cost view of the antecedents and consequences of purchasing formalization
Pemer, Frida; Werr, Andreas; Bianchi, Mattia - In: Industrial marketing management : the international … 43 (2014) 5, pp. 840-849
Persistent link: https://www.econbiz.de/10010404066
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B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.; Casidy, Riza; Thaichon, Park - In: Industrial marketing management : the international … 85 (2020), pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
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Uncovering institutional orientation as a new strategic orientation in industrial marketing
Chaney, Damien; Carrillat, François A.; Zouari, Abir - In: Industrial marketing management : the international … 80 (2019), pp. 242-250
Persistent link: https://www.econbiz.de/10012064448
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Have your cake and eat it too : achieving scientific legitimacy
Woodside, Arch G. - In: Industrial marketing management : the international … 69 (2018), pp. 53-61
Persistent link: https://www.econbiz.de/10011822286
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301