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CO2 reduction through digital transformation in long-haul transportation : institutional entrepreneurship to unlock product-service system innovation
Haftor, Darek M.; Costa Climent, Ricardo - In: Industrial marketing management : the international … 94 (2021), pp. 115-127
Persistent link: https://www.econbiz.de/10012513130
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Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico; Marcon, Arthur; Ayala, Néstor Fabián; … - In: Industrial marketing management : the international … 103 (2022), pp. 97-116
Persistent link: https://www.econbiz.de/10013255686
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Enlightening the dynamic capabilities of design thinking in fostering digital transformation
Magistretti, Stefano; Pham, Cristina Tu Anh; Dell'Era, … - In: Industrial marketing management : the international … 97 (2021), pp. 59-70
Persistent link: https://www.econbiz.de/10013206307
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Building mutual trust in collaborative green NPD : evidence from China's digital infrastructure
Yu, Jiang; Chen, Feng; Guan, Kaixuan; Zhang, Yue - In: Industrial marketing management : the international … 97 (2021), pp. 245-257
Persistent link: https://www.econbiz.de/10013206334
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Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Visentin, Marco; Tuan, Annamaria; Prestini, Stefano - In: Industrial marketing management : the international … 98 (2021), pp. 28-40
Persistent link: https://www.econbiz.de/10013206344
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Et-Moone and marketing relationship governance : the effect of digital transformation and ICT during the COVID-19 pandemic
Alalwan, Ali Abdallah; Baabdullah, Abdullah Mohammed; … - In: Industrial marketing management : the international … 98 (2021), pp. 241-254
Persistent link: https://www.econbiz.de/10013206369
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From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila; Mendes, Glauco H. S.; Oliveira, … - In: Industrial marketing management : the international … 102 (2022), pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
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Driving or driven by others? : a dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Mosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; … - In: Industrial marketing management : the international … 102 (2022), pp. 381-402
Persistent link: https://www.econbiz.de/10013259108
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Tensions in digital servitization through a paradox lens
Tóth, Zsófia; Sklyar, Alexey; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 102 (2022), pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
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A contextual account of digital servitization through autonomous solutions : aligning a digital servitization process and a maritime service ecosystem transformation to autonomous...
Makkonen, Hannu; Nordberg-Davies, Sini; Saarni, Jouni; … - In: Industrial marketing management : the international … 102 (2022), pp. 546-563
Persistent link: https://www.econbiz.de/10013259138