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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
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Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry
Gordini, Niccolò; Veglio, Valerio - In: Industrial marketing management : the international … 62 (2017), pp. 100-107
Persistent link: https://www.econbiz.de/10011707072
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Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Industrial marketing management : the international … 42 (2013) 4, pp. 532-543
Persistent link: https://www.econbiz.de/10009777573
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Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 38 (2009) 7, pp. 714-731
Persistent link: https://www.econbiz.de/10003893179
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Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing; Wang, Xinchun; Cui, Annie Peng; Han, … - In: Industrial marketing management : the international … 91 (2020), pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
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A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay; Shankar, Ravi; Aljohani, Naif Radi - In: Industrial marketing management : the international … 90 (2020), pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
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A multi-dimension framework for value creation through big data
Elia, Gianluca; Polimeno, Gloria; Solazzo, Gianluca; … - In: Industrial marketing management : the international … 90 (2020), pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
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A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick; Peral, Jesús; Gil, David; … - In: Industrial marketing management : the international … 90 (2020), pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714