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B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos; Magni, Domitilla; Scuotto, Veronika; … - In: Industrial marketing management : the international … 117 (2024), pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
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Conceptualizing inter-organizational triads
Vedel, Mette; Holma, Anne-Maria; Havila, Virpi - In: Industrial marketing management : the international … 57 (2016), pp. 139-147
Persistent link: https://www.econbiz.de/10011548687
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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Supplier involvement in NPD : a quasi-experiment at Unilever
Laursen, Linda Nhu; Andersen, Poul Houman - In: Industrial marketing management : the international … 58 (2016), pp. 162-171
Persistent link: https://www.econbiz.de/10011549378
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Change and transformation of networks and relationships - fundamental aspects of business reality
Fonfara, Krzysztof; Ratajczak-Mrozek, Milena - In: Industrial marketing management : the international … 58 (2016), pp. 187-189
Persistent link: https://www.econbiz.de/10011549380
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Delegating slotting allowance authority to the sales force
Rowe, William J.; Skinner, Steven J. - In: Industrial marketing management : the international … 57 (2016), pp. 159-165
Persistent link: https://www.econbiz.de/10011549591
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Supplier relationship management capability : a qualification and extension
Forkmann, Sebastian; Henneberg, Stephan; Naudé, Peter; … - In: Industrial marketing management : the international … 57 (2016), pp. 185-200
Persistent link: https://www.econbiz.de/10011549611
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Antecedents of project partnering in the construction industry : the impact of relationship history
Crespin-Mazet, Florence; Ingemansson Havenvid, Malena; … - In: Industrial marketing management : the international … 50 (2015), pp. 4-15
Persistent link: https://www.econbiz.de/10011411655
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Technological catch-up by component suppliers in the Pakistani automotive industry : a four-dimensional analysis
Yang, Xiaoming; Sun, Li - In: Industrial marketing management : the international … 50 (2015), pp. 40-50
Persistent link: https://www.econbiz.de/10011411673