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Legitimacy building strategies in conditions of discretionary legal enforcement : a logic of social action approach
Chelariu, Cristian; Bello, Daniel C.; Gilliland, David I. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 850-861
Persistent link: https://www.econbiz.de/10010404064
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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Institutional life intuitive insights : legitimacy of virtuoso intuitive marketing management
Vanharanta, Markus; Chakrabarti, Ronika; Wong, Phoebe - In: Industrial marketing management : the international … 43 (2014) 5, pp. 760-768
Persistent link: https://www.econbiz.de/10010404124
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Research opportunities in the study of B2B new ventures : perspectives from the entrepreneurship literature
Parry, Mark E. - In: Industrial marketing management : the international … 90 (2020), pp. 466-480
Persistent link: https://www.econbiz.de/10012372704
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Maintaining legitimacy in contested mature markets through discursive strategies : the case of corporate environmentalism in the French automotive industry
Debendetti, Alain; Philippe, Deborah; Chaney, Damien; … - In: Industrial marketing management : the international … 92 (2021), pp. 332-343
Persistent link: https://www.econbiz.de/10012491092
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How privacy practices affect customer commitment in the sharing economy : a study of Airbnb through an institutional perspective
Chen, Shijiao; Tamilmani, Kuttimani; Tran Trieu Khai; … - In: Industrial marketing management : the international … 107 (2022), pp. 161-175
Persistent link: https://www.econbiz.de/10014230649
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A contingent view of institutional environment, firm capability, and innovation performance of emerging multinational enterprises
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang; Lei, Chun Kwok - In: Industrial marketing management : the international … 82 (2019), pp. 148-157
Persistent link: https://www.econbiz.de/10012128015
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Institutional and resource configurations associated with different SME foreign market entry modes
Lindsay, Valerie; Rod, Michel; Ashill, Nicholas - In: Industrial marketing management : the international … 66 (2017), pp. 130-144
Persistent link: https://www.econbiz.de/10011775994
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Asset specificity and complementarity and MNE ownership strategies : the role institutional distances
Zhang, Yuanyuan; Zhong, Weiguo; Wen, Na; Jiang, Dequan - In: Industrial marketing management : the international … 43 (2014) 5, pp. 777-785
Persistent link: https://www.econbiz.de/10010404091
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The timing of market entry and firm performance : a perspective of institutional theory
Li, Yongqiang; Li, Ji; Cai, Zhenyao - In: Industrial marketing management : the international … 43 (2014) 5, pp. 754-759
Persistent link: https://www.econbiz.de/10010404127