The timing of market entry and firm performance : a perspective of institutional theory
Year of publication: |
2014
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Authors: | Li, Yongqiang ; Li, Ji ; Cai, Zhenyao |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 5, p. 754-759
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Subject: | Institutional theory | Early market entry | Performance | China | Markteintritt | Market entry | Institutionenökonomik | Institutional economics | Unternehmenserfolg | Firm performance | Internationaler Markteintritt | International market entry | Theorie | Theory |
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