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The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand; Kok, Robert A. W. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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The role of functional and demographic diversity on new product creativity and the moderating impact of project uncertainty
Dayan, Mumin; Ozer, Muammer; AlMazrouei, Hanan - In: Industrial marketing management : the international … 61 (2017), pp. 144-154
Persistent link: https://www.econbiz.de/10011704333
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A multilevel investigation of factors influencing creativity in NPD teams
Tu, Chiayu - In: Industrial marketing management : the international … 38 (2009) 1, pp. 119-126
Persistent link: https://www.econbiz.de/10003810431
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A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon; Bae, Mueun; Zhao, Hongxin; Kim, Seung H.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 47 (2015), pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Spanning organizational boundaries to manage creative processes : the case of the LEGO Group
Andersen, Poul Houman; Kragh, Hanne; Lettl, Christopher - In: Industrial marketing management : the international … 42 (2013) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10009734078
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Curating collections of ideas : museum as metaphor in the management of creativity
Litchfield, Robert C.; Gilson, Lucy L. - In: Industrial marketing management : the international … 42 (2013) 1, pp. 106-112
Persistent link: https://www.econbiz.de/10009734080
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Five stories that illustrate three generalizations about radical innovations
Starbuck, William H. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1278-1283
Persistent link: https://www.econbiz.de/10010473341
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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Dean, Tereza; Griffith, David A.; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 109 (2023), pp. 174-187
Persistent link: https://www.econbiz.de/10014282235