Spanning organizational boundaries to manage creative processes : the case of the LEGO Group
Year of publication: |
2013
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Authors: | Andersen, Poul Houman ; Kragh, Hanne ; Lettl, Christopher |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 1, p. 125-134
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Subject: | The LEGO Group | Kreativität | Creativity | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Crowdsourcing | Spielwarenbranche | Toy industry |
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